Subscription Models – “The Consumables Model”We all know how annoying it can be when running out of something that you really need. Instead of buying an incredibly large amount of one product at once, the Consumables Model makes sure your customers will never run out of anything they need. The Consumables Subscription Model offers to subscribe to products that your customers need to replenish on a regular basis. Your customers can create a subscription to a certain item to make sure they never run out. This will typically regard so-called “everyday products” such as diapers, razors or toilet paper.
Examples of businesses using the Consumables ModelThe Consumables Model is typically used by businesses that sell a varied selection of “everyday products”. This could be everything from dog food to toner cartridges. A lot of larger businesses have implemented this type of subscription. An example is the American “etailer” Amazon, that provides consumers with the opportunity to subscribe to products and receive these on a regular basis.
Who should use this kind of subscription model?This kind of subscription model should be considered by subscription businesses that…
- have a busy customer group, who are willing to pay for convenience
- sell ‘everyday products’, that serve no inherent enjoyment shopping but instead are considered annoying to replenish
- sell products that naturally ‘run out’