Reepay token solution launched

We are proud to announce the launch of the Reepay payment layer

One thing we have learned from our year in the payment industry is that building good looking payments forms is hard, and that the devil is in the detail. Payment forms have a huge impact on conversion and the user experience.
Creating a smooth and customized payment flow is a problem that all online merchants face.
That’s why we started thinking “can we create something that is easy to implement, looks great and have a huge impact on the experience for users?”.

Reepay Token solution

Reepay Token is an embeddable payment form for desktop, tablet, and mobile devices. It works within your site so customers can pay or subscribe instantly, without being redirected away to complete the transaction.
Entering sensitive payment information (e.g. credit card number) is handled by Reepay in a payment layer on-top of your site, and in exchange you receive a token representing the payment information that can be used when calling our API to create a payment or a subscription.
The payment form is displayed as an overlay, showing a your website dimmed in the background.
The combination of the dimmed background and the payment form makes it clear for the customer that they haven’t left you website.
We have put a lot of thoughts and hard work into our new solution, the leading merchants and experts all agree that this will certainly impact the user experience and conversion.

Easy to implement

Reepay supports building the whole payment form yourself, but the Reepay Token solution enables you to integrate Reepay in minutes. It is a simple as including a Javascript with some parameters.


Token supports Danish, English,Swedish, Norwegian, German, French, Dutch, Polish, Italian and Spanish language, so your customers can pay or subscribe with a localised experience.

Tested, tweaked and monitored

Over the last months, we have been testing the new solution and it looks really promising – we have seen conversion rates increase by 8%, but we need more data to make any conclusive claims.

Read more about how to use Reepay Token