Subscription Models – Introduction

Introduction of the subscription models

We have written this series of subscription models which include all of the most used models. You can find alle models under categories or in the bottom of this post.


Why is it important to consider which subscription model to use?

In any industry, it’s important to consider how you can create the best options for optimizing your business. It certainly isn’t different within the subscription business. The subscription based industry is constantly expanding. Flexibility becomes vital in order to offer the best subscription plans to your customers while setting prices that fit your product or service. As a subscription business, it is important to choose the right subscription model, as it will most likely be a service you sell – not a product, which you can easily describe and display. That’s why it’s important that you consider how to become a trustworthy business to constantly optimize your service.

You can choose between a lot of different subscription models – all creating various benefits, depending on the service you provide. Subscription models can be applied to any kind of subscription business. There is no one-size-fits-all when it comes to choosing a subscription model. Your customers need to feel sure about the value of your product and it’s your job to boost this feeling. Choosing the right subscription model can strengthen the customer relation, reduce churn and assure maximum, stable revenue in the long run.


What kind of subscription models are there?

As mentioned before, you can choose between several subscription models. They all have different qualities and strategic benefits, which makes it important to consider which one to choose in order for you to constantly create opportunities and growth within your business. With inspiration from “The Automatic Customer” by John Warrillow we’ll go through 9 different subscription models, backed by Reepays four different billing models. That includes the fixed-price model, the metered based model, the one-time charge model and the user based model.

Read the following blog posts as they will discuss the benefits of these 9 different models and help you to identify the right one for your business.


The 9 different subscription models:
  • The Network Model
  • The Surprise Box Model
  • The All-You-Can-Eat Library Model
  • The Private Club Model
  • The Front-of-the-Line Subscription Model
  • The Membership Website Model
  • The Simplifier Model
  • The Consumables Model
  • The Peace of Mind Model