To offer your customers the right payment methods is a necessary must for any e-commerce business. If you are considering expanding your business into a Nordic country, you need to know which payment methods your customers want. We have listed the 8 most popular payment methods in the Nordics 2022.
VISA and Mastercard
Debit and credit card payments are commonly used in the Nordics, especially VISA and Mastercard. This global payment method has users all over the world, and is a recommended payment option to offer when you’re doing online business in the Nordics, as a big part of the population are active card users.
Of the Nordic countries, card payments are most common in Denmark when shopping online. When doing business in Denmark, you want to offer the customers payments with Dankort, a quite common Danish debit card co-branded with VISA. In Norway, the consumers also use a popular VISA co-branded card you want to offer your Norwegian customers; BankAxept. Swedes and Finns mostly use VISA and Mastercard as credit and debit cards.
Invoices and bank transfers are commonly used, and are in many instances merged with other payment methods like the Swedish innovations Klarna and Trustly. Trustly lets the consumer pay directly from their online bank in a secure way – they don’t need to give the e-tailer their bank information, as Trustly is the gate protecting them. In Finland, bank transfer is the most popular payment method, so you want to offer your Finnish customers bank transfers.
When it comes to online shopping, which is very common in the Nordics, Klarna has adapted to the consumer’s wants and needs, and offers several different ways for the consumer to pay. It’s especially common in Sweden, where Klarna is one of the most used payment methods. Klarna is a great option for Buy Now Pay Later, which is becoming more and more popular among the consumers. They’re also integrated with other payment methods, such as card payment, bank transfers and Swish. Basically, if you offer Klarna you cover several payment methods in one.
Mobile Payment Apps
As the Nordic countries are becoming more cashless, mobile payment apps are becoming increasingly popular. Each country prefers their own mobile payment app, so when you’re doing business in Sweden, you should consider offering Swish as a payment method, as more than 8 million Swedes use Swish to transfer money almost every day.
When doing business in Denmark, the mobile payment app you want to offer is MobilePay, used by 4 million Danes. MobilePay is not only used in Denmark, it’s also a well used payment method in Finland. For your Norwegian customers, you should offer their popular mobile payment app Vipps, that over half the population uses.
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Digital wallets – Apple Pay and Google Pay
When talking about mobile payment apps, we also have to mention the rising popularity of Apple Pay and Google Pay. Available in many countries, it’s a payment method on the rise. Using a mobile wallet like this, you don’t need to carry cash or cards, which makes it convenient to the user. For recurring payments, you can also offer your customers Apple Pay Recurring.
In the Nordics, Paypal is most popular in Finland, and even though it is not quite as commonly used in the other Nordic countries Paypal still has a lot of users who trust and like this payment method. It is also a globally common payment method, so PayPal is a generally known and trusted method.
With the Single Euro Payments Area – SEPA – it’s possible to make Euro payments via transfer and direct debit to anywhere in the European Union. SEPA is available in all the European Union countries. It’s not widely known in the Nordics yet, but is a payment method that should be considered.